You get results

  • Ignited 10% brand growth at point of sale by optimising assortment & store placement
  • Discovered 6 new €20m+ product and service opportunities
  • Sparked 10 share points in just 18 months for a leading European grocery brand
  • Unlocked 15% more profit in a drinks portfolio through differential line pricing
  • Tapped into a €100m annual revenue opportunity in automotive after sales market
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A little about us

INSIDE EDGE is a research & consulting firm that specialises in developing and turning market insight into profitable advantage. We are dedicated to helping clients drive preference at the three key moments of truth: purchase, use and awareness.

Centred on understanding the needs, drivers and barriers of market demand and how to tap into this profitably, our work has helped our clients across a diverse range of industry sectors achieve substantially improved results.

We come at this with a fresh approach: one that blends the analytical discipline of a smart management consultancy with the technical excellence of market research and the creativity of an innovation agency. If you want strategic analysis & critical thinking, breakthrough market insight and internal engagement to inspire and align mindsets, click here to find out how we can help you.

No nonsense, straightforward, systematic approach. It wasn’t disguised by a whole lot of psychobabble and mumbo jumbo… and the part that was really good was the intellectual integrity of the analysis that was shaped into a direction which was then turned into a marketable proposition inside the business.

Dick Inwood, European R&D Director, Mars Petcare