You get results

  • Ignited 10% brand growth at point of sale by optimising assortment & store placement
  • Discovered 6 new €20m+ product and service opportunities
  • Sparked 10 share points in just 18 months for a leading European grocery brand
  • Unlocked 15% more profit in a drinks portfolio through differential line pricing
  • Tapped into a €100m annual revenue opportunity in automotive after sales market
Find out how we can help you

A little about us

If you are like most enterprising business leaders, you will recognize how difficult it is to achieve consistently better results in times of unpredictable change and ever-increasing competition. Because simply doing things better than before will no longer guarantee that you'll win in today’s competitive and complex markets.

You need to be smarter. And you need to raise the game in your business and in your markets to make great market results more certain.

INSIDE EDGE is an Insight-Led Capability Development consultancy, specialised in developing the commercial capabilities needed to win in competitive markets. In a way that develops the thinking to outsmart competitors, and not just doing things better, faster, cheaper than before.

We work primarily with growth-seeking business leaders in large companies who want to develop internal capabilities to win so that their people become better able to meet challenging growth targets.

Click here to find out more about our Best-In-Class Commercial Capabilities Development Programmes

No nonsense, straightforward, systematic approach. It wasn’t disguised by a whole lot of psychobabble and mumbo jumbo… and the part that was really good was the intellectual integrity of the analysis that was shaped into a direction which was then turned into a marketable proposition inside the business.

Dick Inwood, European R&D Director, Mars Petcare

Do you want to…

... improve the current game?   
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… take over the playing field?
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… extend the playing field?
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… play a new game profitably?
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… gain buy-in for a new game?
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... get people excited about raising the game? 
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No nonsense, straightforward, systematic approach. It wasn’t disguised by a whole lot of psychobabble and mumbo jumbo… and the part that was really good was the intellectual integrity of the analysis that was shaped into a direction which was then turned into a marketable proposition inside the business.

Dick Inwood, European R&D Director, Mars Petcare