You get results
- Ignited 10% brand growth at point of sale by optimising assortment & store placement
- Discovered 6 new €20m+ product and service opportunities
- Sparked 10 share points in just 18 months for a leading European grocery brand
- Unlocked 15% more profit in a drinks portfolio through differential line pricing
- Tapped into a €100m annual revenue opportunity in automotive after sales market
A little about us
INSIDE EDGE is a research & consulting firm that specialises in developing and turning market insight into profitable advantage. We are dedicated to helping clients drive preference at the three key moments of truth: purchase, use and awareness.
Centred on understanding the needs, drivers and barriers of market demand and how to tap into this profitably, our work has helped our clients across a diverse range of industry sectors achieve substantially improved results.
We come at this with a fresh approach: one that blends the analytical discipline of a smart management consultancy with the technical excellence of market research and the creativity of an innovation agency. If you want strategic analysis & critical thinking, breakthrough market insight and internal engagement to inspire and align mindsets, click here to find out how we can help you.
You stimulated our thinking, and I believe have discovered something which could impact the overall category.Denise Dewar, Commercial Director, GlaxoSmithKline
Do you want to…
- … gain shopper insight that really makes a difference, develop category thought leadership and retail solutions that influence choice and the purchase cycle?
- … develop product innovations that will build profitable demand?
- … embed service quality standards that will create great customer experiences and build loyalty?
- … develop market propositions that will attract new customers, build loyalty and strengthen channel partnerships?