Market Performance Acceleration

CREATING THE EDGE AT Point of Sale

Helping our Shopper/Category Marketing & Research clients with the challenge of growing their business at point of purchase, whether this is on or off line. By deconstructing the psychology underpinning choice and shopping behaviour, we work with clients to exploit this insight to develop:

  • retail solutions that influence the shopper journey and purchase cycle
  • business cases that win commitment from retailers and distributors

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Foundational insights

CREATING THE EDGE THROUGH PRODUCT DEVELOPMENT
& EXCELLENT Service STANDARDS

Helping our B2C and B2B clients to develop superior products and service quality standards that will build profitable demand. Our proprietary systematic approaches, powered by a suite of market insight & inspiration tools, is based on over 25 years product & service development experience and can help you determine and fulfil performance improvement opportunities to build customer loyalty.

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Research and insight management

CREATING THE EDGE FOR MARKET PROPOSITIONS

Helping our Market Development clients to develop market propositions that will win new customers, build loyalty and strengthen their channel partnerships. Our 3-step evidence-based approach produces fast and effective results as it is based on fast-prototyping and supported by compelling evidence to build a rigorous business case for winning over channel partners as well as key stakeholders.

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