Where What Meets WHY And Creates Market Advantage

You stimulated our thinking, and I believe have discovered something which could impact the overall category. Denise Dewar, Commercial Director, GlaxoSmithKline

 

IF YOU WANT: 

  • unique understanding of why your category shoppers behave the way they do so you can better influence it
  • merchandising solutions that stimulate impulse, trial, basket size and switching
  • retail solutions that create real market advantage & grow your business
  • business cases that win commitment from retailers and distributors

 

HERE IS HOW WE CAN HELP:

A full service offer dedicated to helping our clients with the challenge of growing their business at moment of purchase, whether this is on or off line. Capitalising on our core capability is in uncovering the mind of the market and turning this insight into market advantage. 

 

       OUR RANGE OF SHOPPER RESEARCH & PLANNING SERVICES

 

 

SHOPPER INSIGHT

Full scope of qualitative and quantitative research for building unique understanding about factors that influence demand at the moment of purchase. Providing insights for:

  • Creating a category vision
  • Developing a competitive market positioning
  • Developing effective point-of-sale merchandising strategies
  • Evaluating and optimising product assortment, pack designs, promotions and in-store activities, pricing and messaging

 

RETAIL PROPOSITION DESIGN

A systematic insight-led development programme to craft retail propositions that will influence the shopper journey. For creating demand-driven optimisations of:

  • Product Range/Assortment
  • POS Displays
  • Pack Communication
  • Pricing & Promotions
  • Placement (Store Location, Shelf Allocation & Organisation)

 

Trade Stories & Business Cases

Demand-led business cases for winning commitment from retailers & distributors. Our services include:

  • Prototyping
  • Opportunity sizing
  • Financial analysis of increase in potential demand

 

RETAIL GROWTH SOLUTIONS

Tailored planning programmes that determine how to use the retail enviroment to grow the business:

  • How to lift revenues in a shrinking or stagnant market
  • How to inspire shoppers to switch to your brand
  • How to identify and create new revenue streams
  • How to align marketing and sales expenditure and strategies
  • How to regain power with retailers, gain and expand shelf space
  • How to maximise sales without eroding margins at point-of-sale
  • How to make life easier and more efficient for retail operations