Evidence-based market propositions that will help you
                                                  win in your market & strengthen channel partnerships.

....... a very rare breed, balancing analytic and creative thinking and applying this to solve thorny 'real-life' business problems. Superb at running complex projects across disparate stakeholders and building cross-functional team ethos. Puts a much-needed ‘real growth mindset’ at the heart of the business.”
Rob Rees, Marketing & Commercial Director



  • Market Propositions that will help to grow your and your channel partners' business
  • Business Cases that are supported with compelling evidence to win hearts & minds
  • International Market Insight that will drive marketing consistency across geographies


OUR 3-STEP evidence-based APPROACH CAN HELP YOU DEVELOP VALUE PROPOSITIONS faster & with better results:



1 SEED: concept design

  • Knowledge Audit - desk and/or investigative research with subject matter experts, internal & external to distil existing knowledge
  • Concept Development - first stage prototypes for research with end-customers of each channel



  • Demand Segmentation & Positioning Options - filmed depth interviews with end-customers using prototypes to elicit drivers and barriers, current benefits, strengths and weaknesses, identify potential positioning opportunities. Produces a demand segmentation model that highlights positioning options and diagnostics to focus messaging & proof points.
  • Opportunity Sizing - quantitative market research to quantify Purchase Intent and potential new revenue from end customers for available options



  • Business Case - determining potential market & financial impact
  • Talking Heads - compelling evidence to win commitment eg. film & presentation to bring to life end customer needs & current barriers
  • Customer Connect - facilitated experiential events & focus groups with end-customers to gain a better perspective of reality
  • Marketing Collateral - production of final communication material