Creating new value that will build profitable demand.
 


“Penetrating. And you challenge and do a lot of provocative stimulation …… You have good, questioning minds that gets under the skin of issues … How to step aside from the constructs and the paradigms and the data and the self-perpetuated beliefs.” Mark Waller, Executive Vice-President, Diageo

 

Questions We Answer:

  • Improvement:  What’s not working and how to fix it?
  • Innovation:  What will create advantage by taking you beyond your competitors ?
  • Sources Of  Worth:  What’s adding value but not yet being charged for?
  • Cost Rationalisation:  What’s been over-engineered and can be given up for additional profit?

OUR SYSTEMATIC & ACCOUNTABLE 4M APPROACH is supported by a suite of tools that CAN HELP YOU MAXIMISE YOUR CHANCES OF SUCCESS:

 

map: OPPORTUNITY IDENTIFICATION

Full scope of qualitative & quantitative research solutions for developing a holistic view of the demand landscape and profitable innovation opportunities:

  • Sources of Dissatisfaction & Underperformance: Understanding the reasons for liking/not liking, what really matters in your market, your strengths & weaknesses
  • Defining Value: Determining drivers of value, what your offer is really worth in the mind of the market, assessing the elasticities of demand and profit opportunities arising
  • Delphi Knowledge: Consulting with  futurists, subject experts, early adopters and special  target groups so as to  innovate the category
  • Segmentation & Demand Sizing: Mapping potential profit pools in your market based on market needs, motivations & usage occasions

 

MODEL: CONCEPT DEVELOPMENT, SCREENING & DIAGNOSTICS

Developing products/services with knowledge of potential return of different options to steer decisions:

  • Idea Generation: Facilitated workshop with internal team, subject matter experts and/or consumers/customers
  • Screening: Choosing between options, quantifying purchase intent & potential revenue, producing diagnostics for guiding optimisations
  • Prototype Concept Design: Production of concepts for going into research

 

MOTIVATE: INTERNAL ENGAGEMENT

Developing compelling evidence to win hearts & minds:

  • Business Cases: Determining potential market and financial impact
  • Talking Heads: Bringing to life customer/consumer needs & current barriers through investigative video interviews 

 

MINDSET: CONTINUOUS INSPIRATION

Tools & monitoring processes to embed a mindset of growth, continuous improvement & inspiration:

  • Tracking Studies: KPI development, monitoring & diagnostics to guide development & optimisation going forward
  • Consumer Experience Rooms: Bringing to life different consumer segments to to embed deeper understanding  & facilitate an environment of insightfulness & creativity
  • Consumer Forums: Facilitated experiential events & focus groups with consumers/customers to gain a better perspective of reality