No nonsense, straightforward, systematic approach. It wasn’t disguised by a whole lot of psychobabble and mumbo jumbo… and the part that was really good was the intellectual integrity of the analysis that was shaped into a direction which was then turned into a marketable proposition inside the business.Dick Inwood, European R&D Director, Mars Petcare
Some of our work from around the world - connecting business leaders and their teams to market demand in different ways to innovate, win and grow in their markets:
A INTERNATIONAL B2B BUSINESS EXPANDING IN CHINA:
We helped Abcam, a global life sciences company that manufactures antibodies and reagents, to determine how to increase consumer pull and build a loyal following in China. Their revenues in China are now growing at 20% per annum and represents 15% of total company sales.
A GLOBAL B2C BUSINESS:
We helped Hill’s, a Colgate-Palmolove company, to increase their retail penetration by establishing consistent go-to-market best practices across 25 countries.
A B2B ORGANIZATION:
We helped the World Gold Council, the market development organisation for the gold industry, to extend the retail footprint of gold as a desirable investable commodity, contributing to a 20% increase in gold investor numbers over 3 years. This was achieved by determining how best to align the communication of gold as an investment at retailers with investor needs and motivations to invest in gold vs. other forms of investments.
AN INTERNATIONAL B2C BUSINESS:
We helped Merial, an international animal healthcare company, to manage the commercial risk of expanding retail distribution of Frontline in the UK, whilst positioning and launching new Frontline Plus to trade partners, triggering additional sales value of £40m.
A GLOBAL FINANCIAL SERVICE:
We helped Zurich, a Swiss insurance company, become a preferred global white-label supplier to Daimler Mercedes-Benz, giving Zurich access to extra revenue potential in excess of €100m. This was achieved through developing thought leadership in the commercial interests of the stakeholders in the supply chain and the drivers and barriers in buying car insurance amongst car buyers.