This German electronics business was feeling truly under the cosh. The challenge was how to stimulate customer demand as a route to future business growth, to reestablish a bona fide brand in an increasingly international and competitive arena, when the appetite of the team simply wasn’t apparent, the brand seemed no longer a valuable asset.
The detail and the results of this story have to remain somewhat confidential, we mention it merely because it is of great testament to the field in which we specialise that it has tools, techniques and ways of delivering that can act as a truly transformational force, a real antidote to closed minds, prevailing myths and legends. It is how you come to realise that there is always growth to be had, whatever the circumstance. There really is.