You get results

  • Ignited 10% brand growth at point of sale by optimising assortment & store placement
  • Discovered 6 new €20m+ product and service opportunities
  • Sparked 10 share points in just 18 months for a leading European grocery brand
  • Unlocked 15% more profit in a drinks portfolio through differential line pricing
  • Tapped into a €100m annual revenue opportunity in automotive after sales market

What people say about us

No nonsense, straightforward, systematic approach. It wasn’t disguised by a whole lot of psychobabble and mumbo jumbo… and the part that was really good was the intellectual integrity of the analysis that was shaped into a direction which was then turned into a marketable proposition inside the business.

Dick Inwood, European R&D Director, Mars Petcare

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Our suite of insight-led capability development programmes is designed to help commercial leaders and their teams overcome six specific challenges in the journey to raise the game. In a way that brings consumer understanding, strategic marketing intelligence and decision-making models and frameworks to empower people to judge, to decide, to justify and to act strategically.

What makes us different?



You Gain order
to shape the thinking.

  • Sometimes, people want to change
    but can't because they simply
    don’t know how to.

  • We put a focus on building understanding
    and providing key principles, not just give
    facts and figures. By drawing meaning
    behind the numbers, 
    explaining why
    things work or 
    don’t work and
    how they work.

  • Because when people understand
    how things work, they become better
    at judging what will work
    and be more able to come up with
    new and improved solutions.

  • Our proprietary consumer research tool,
    has the capability to arm people with
    the key insights that are needed
    to shape the thinking and
    fuel better strategic capabilities.




To Influence How People Feel.

Sometimes, people don’t change
because they feel they know better,
not realising they are just running fast
but staying in the same place.

  • Our evidence-based approach systematically
    assesses risk and opportunity to inject the
    logic, rationales and ROI accountability
    necessary to build confidence
    and motivate a change in perspectives.

  • Because when the story adds up and
    makes sense, people will believe you
    know better, recognise reality and
    see you as a voice-of-reason.



To Align What People DO.

  • Sometimes, progress can be slow
    because people see things differently
    or disagree on the best way forward.

    Our maps, mental models, decision-making
    frameworks, planning templates and
    workshops inspire common purpose,
    establish an internal language and
    direct effective execution
    instilling a culture of excellence.

  • Because when everyone see things
    in the same way, fragmented teams will
    pull together in the same direction and
    disjointed actions become aligned.