You get results
- Ignited 10% brand growth at point of sale by optimising assortment & store placement
- Discovered 6 new €20m+ product and service opportunities
- Sparked 10 share points in just 18 months for a leading European grocery brand
- Unlocked 15% more profit in a drinks portfolio through differential line pricing
- Tapped into a €100m annual revenue opportunity in automotive after sales market
What people say about us
No nonsense, straightforward, systematic approach. It wasn’t disguised by a whole lot of psychobabble and mumbo jumbo… and the part that was really good was the intellectual integrity of the analysis that was shaped into a direction which was then turned into a marketable proposition inside the business.Dick Inwood, European R&D Director, Mars Petcare
WHEN WE CAN HELP
Our suite of insight-led capability development programmes is designed to help commercial leaders and their teams overcome six specific challenges in the journey to raise the game. In a way that brings consumer understanding, strategic marketing intelligence and decision-making models and frameworks to empower people to judge, to decide, to justify and to act strategically.
What makes us different?
You Gain order
to shape the thinking.
Sometimes, people want to change
but can't because they simply
don’t know how to.
We put a focus on building understanding
and providing key principles, not just give
facts and figures. By drawing meaning
behind the numbers, explaining why
things work or don’t work and
how they work.
Because when people understand
how things work, they become better
at judging what will work
and be more able to come up with
new and improved solutions.
Our proprietary consumer research tool,
the PROFIT SEARCH ENGINE©,
has the capability to arm people with
the key insights that are needed
to shape the thinking and
fuel better strategic capabilities.
You gain AUTHORITY
To Influence How People Feel.
Sometimes, people don’t change
because they feel they know better,
not realising they are just running fast
but staying in the same place.
Our evidence-based approach systematically
assesses risk and opportunity to inject the
logic, rationales and ROI accountability
necessary to build confidence
and motivate a change in perspectives.
Because when the story adds up and
makes sense, people will believe you
know better, recognise reality and
see you as a voice-of-reason.
You gain DIRECTION
To Align What People DO.
Sometimes, progress can be slow
because people see things differently
or disagree on the best way forward.
Our maps, mental models, decision-making
frameworks, planning templates and
workshops inspire common purpose,
establish an internal language and
direct effective execution,
instilling a culture of excellence.
Because when everyone see things
in the same way, fragmented teams will
pull together in the same direction and
disjointed actions become aligned.