You get results
- Ignited 10% brand growth at point of sale by optimising assortment & store placement
- Discovered 6 new €20m+ product and service opportunities
- Sparked 10 share points in just 18 months for a leading European grocery brand
- Unlocked 15% more profit in a drinks portfolio through differential line pricing
- Tapped into a €100m annual revenue opportunity in automotive after sales market
What people say about us
You stimulated our thinking, and I believe have discovered something which could impact the overall category.Denise Dewar, Commercial Director, GlaxoSmithKline
What makes us different?
We bring order
to shape the thinking.
Often, people can’t change because
they simply don’t know how to.
We put a focus on building understanding
and providing key principles, not just give
facts and figures. By drawing meaning
behind the numbers, explaining WHY
things work or don’t work and
HOW they work.
Because when people understand
how things work, they become better
at judging what will work
and be more able to come up with
new and improved solutions.
Our proprietary consumer research tool,
the PROFIT SEARCH ENGINE©,
has the capability to arm people with
the key insights that are needed
to shape the thinking and
fuel better strategic capabilities.
We bring AUTHORITY
To Influence How People Feel.
Sometimes, people don’t change
because they feel they know better.
Our evidence-based approach systematically
assesses risk and opportunity to inject the
logic, rationales and ROI accountability
necessary to build confidence
and motivate a change in perspectives.
Because when the story adds up
and makes sense, people will
believe you know better.
We Bring DIRECTION
To Align What People DO.
At times, people can see things
differently or have a different focus.
Our maps, mental models, decision-making
frameworks, planning templates and
workshops inspire common purpose,
establish an internal language and
instill a culture of excellence.
Because when everyone see things
in the same way, fragmented teams will
pull together in the same direction and
actions become aligned.