Penetrating Insight - A Whole-Hearted Approach That Makes A Real Difference

There’s a perennial cry for penetrating insight and yet, by and large, what are claimed as insights seem to be really nothing more than market research findings. Even though it’s become fashionable to make research findings more interesting and appealing by being told as a story, or accompanied by music, film and such like, it remains the case that many ‘insights’ do not make any real difference in driving decisions in how a business change or grow. How do you get insights that can truly inspire innovative thinking and instil the intuition for making the right decisions, doing the right things?